Or, as we call it at Switched on Media – Smart Social

Smart Social is our approach to social media activity for clients. We match real business objectives to social media marketing practices.

This approach has allowed us to help companies like Canon and McAfee reach online sales and marketing KPI’s, whilst building long-term value in the social media space.

Why Social Media with Switched on Media?


Using three key elements; research, ideas and execution – we develop social media propositions and strategies for APAC’s biggest brands.

Acquisition and Retention Program

Through strategically focused content plans for social media, and customer service centric community management – we grow, maintain and foster user communities across Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube.


Launching new products, offers or Initiatives – we plan, design, develop and execute highly targeted and effective social media campaigns, competitions and promotions.

Monitoring and Reporting

Using industry leading tools such as Tracx and Radian 6 – we collate and analyse social data to provide meaningful reports for businesses. This shapes our clients sales and marketing strategies, product development plans and overall direction.

Services Include:

  • Community management
  • Content creation
  • Paid social
  • Social media and digital campaign creation
  • Social media channel expertise
  • Digital production for social media channels
  • Online reputation management and issues management
  • Online conversation monitoring, analysis and insights
  • Social media trend analysis