Every piece of content we create is driven by strategy, tracked by analytics and focused on achieving real results and business objectives.

We call this approach to content marketing Performance Content, and we’re the only agency in Australia doing this well.

Why Performance Content with Switched On Media?

At Switched On Media we don’t just focus on great writing, quality content, shareability and unique story angles. We focus on Performance. We leverage our expertise in Data, Paid Media and Analytics to build audiences, raise brand awareness, increase brand authority, and ultimately drive conversions.

Data, Research & Insights

Our content writers don’t type a single word without first understanding our clients’ business objectives, target audiences and stakeholders. We begin every engagement with a deep dive session and in-depth research covering competitor analysis, audience personas, social media analysis, SEO consultancy and content benchmarking.

Content Strategy

Using our data, research and insights we then form a bespoke Performance Content Strategy that is designed to specifically achieve your content KPIs. We consider tone of voice, content types, messaging, audience segments, channels, distribution, media spend and other factors that have shown to impact performance.

Content Execution

Only then do we let the ideas fly and spend time crafting rich, user-oriented content that is backed by research, driven by data and optimised for best ROI. We deliver:

 

Always On Content

 

  • Blogging
  • Website content
  • Newsletters
  • White papers
  • Digital publications
  • Research reports

 

Creative Content Campaigns

 

  • Infographics
  • Brand journalism
  • Video content
  • Animation
  • Website design

 

We also offer

 

  • Content consultancy
  • Content marketing training
  • Workshops & corporate brainstorms