The Challenge

Switched on Media were chosen to deliver Spotify‘s Christmas, New Year’s Eve and Australia Day summer campaigns. The idea: celebrating moments through music, with clever creative and a targeted paid media plan to achieve and exceed ROI.

27.6 million
Spotify ads viewed 27.6 million times
117,446
Spotify website received 117,446 click-throughs
108,814
108,814 social interactions
127
127 creative variations