The Challenge

Switched On Media were chosen to undertake the Spotify Christmas and summer campaign. The idea was to highlight moments through music. Switched On Media came up with clever creative and a targeted paid media campaign that also ran on Instagram.

27.6 million
Spotify ads were seen a total of 27.6 million times
117,446
117,446 people clicked through to the Spotify site
108,814
108,814 social interactions
127
127 creative variations