The Challenge

Fitness First is one of Australia’s leading health and fitness brands, but they were suffering from poor search visibility past branded terms. The business also wasn’t reaching targeting audiences online, and were unable to convert potential customers into active members.

Non-branded organic traffic up 95% year-on-year
Over 180,000 new potential customers every month

The Results

2013: The Fitness First website ranked in the top 3 for 6 keywords.
2014: The site ranked in the top 3 for 16 keywords including “gym”, “yoga classes” and “fitness”.