The Challenge

Fitness first is one of Australia’s leading health and fitness brands, however they were suffering from poor search visibility beyond key branded terms. The company was not actively reaching out to their target audience online and so were unable to convert potential new customers into active members.

Non-branded organic traffic up 95% year-on-year
Over 180,000 new potential customers every month

Search Engine Rankings

January 2013 – The site ranked in the top 3 for 6 keywords

February 2014 – The site ranked in the top 3 for 16 keywords including “gym”, “yoga classes” and “fitness”.