Shaping up a lead strategy
Switched on Media helped Australian fitness program, the Michelle Bridges 12 Week Body Transformation (12WBT), drive new member signups with a tailored Facebook video strategy. The campaign was also featured on Facebook Business’ global Success Stories page.
Using Facebook to tell personal stories about its brand ambassador allowed 12WBT to connect with its audience and also helped people feel connected to Michelle and the greater community.
The campaign, which ran from March to May 2016, achieved these results: