Shaping up a lead strategy

Switched on Media helped Australian fitness program, the Michelle Bridges 12 Week Body Transformation (12WBT), drive new member signups with a tailored Facebook video strategy. The campaign was also featured on Facebook Business’ global Success Stories page.

Using Facebook to tell personal stories about its brand ambassador allowed 12WBT to connect with its audience and also helped people feel connected to Michelle and the greater community.

The campaign, which ran from March to May 2016, achieved these results:

9%
More member signups than the target
68%
Higher conversion rate using lead adverts

During my two years at 12WBT as Chief Operating Officer, I worked directly with the SoM team that managed our paid social and search activity.

SoM helped us with sophisticated targeting to reach the right audience with the right messages. Despite a very competitive market, we were able to manage cost-per-lead and cost-per-signup to hit our targets well within budget. We selected SoM because of their strength and focus in digital channels, particularly in driving acquisitions and conversions.

They are highly analytical and have a very strong technical skill set. SoM truly takes on your business goals as their own and they really felt like part of 12WBT family. I’d recommend others consider them for similar work.

— Sue Klose, COO @ 12WBT