Shaping up a lead strategy

Switched on Media helped Australian fitness program, the Michelle Bridges 12 Week Body Transformation (12WBT), drive new member signups with a tailored Facebook video strategy. The campaign was also featured on Facebook Business’ global Success Stories page.

Using Facebook to tell personal stories about its brand ambassador allowed 12WBT to connect with its audience and also helped people feel connected to Michelle and the greater community.

The campaign, which ran from March to May 2016, achieved these results:

9%
More member signups than the target
68%
Higher conversion rate using lead adverts

Facebook has long been our most important acquisition channel, but since working with Switched on Media to make changes to our strategy, we’ve seen exceptional results in a short period of time. Facebook is now at the heart of our segmentation strategy. We plan to continue our strong relationship with Facebook and look forward to what the future will bring.

— Natasha Wallace, Senior Marketing [email protected]