YouTube Analytics: how has it changed?

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Last week YouTube announced additional features to their analytics tool (formerly known as Insight). The changes are mostly around making the data more granular and easier to drill down into. The new Analytics continues to reflect Google Analytics format and functionality, making it easier for you to understand the data.

In summary, the big changes are:

  • More detailed reports that let you drill down to detailed statistics, helping you understand your content and audience better.
  • Audience Builders which enable you to discover which videos are driving the most views and subscriptions, and therefore create more successful content.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report to help you improve your content.

YouTube created this infographic to help us understand their Analytics offering better (click to enlarge).

Have you started using YouTube’s Analytics yet? What metric do you find most useful?

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