After experimenting over recent years with the video ads extension, Google has recently introduced Media Ads. These are a new way to target, pay for, and experience video ads on Google search pages
After using Facebook Power Editor for about two or three weeks, I thought it would be helpful to write a review.
Quality Scores (QS) are one of the most valued metrics in paid search. While we do not know all the different factors that impact whether positively or negatively on the QS, we have a good [...]
Story: Homer is planning a vacation to Sydney, Australia. Looking for the perfect hotel, he Googles “Sydney Accommodations”, clicks on one of the organic search results (say for Cambridge [...]
It is no secret that Google sold off its “do no evil” policy the moment they went public in 2004. In their never-ending quest for more revenue and shareholder approval, the search [...]