Quality Scores (QS) are one of the most valued metrics in paid search. While we do not know all the different factors that impact whether positively or negatively on the QS, we have a good [...]
Story: Homer is planning a vacation to Sydney, Australia. Looking for the perfect hotel, he Googles “Sydney Accommodations”, clicks on one of the organic search results (say for Cambridge [...]
It is no secret that Google sold off its “do no evil” policy the moment they went public in 2004. In their never-ending quest for more revenue and shareholder approval, the search [...]
In July Google started testing the addition of meta descriptions in AdWords Ads Today I noticed they’re testing again. However this time they’re pulling in parts of the landing page [...]
Clients frequently have questions or concerns about why we cover brand terms in paid search. Many do not understand the benefits of bidding on your own brand terms when they are ranking organically.